Group 6 decided to analyze an inforgraphic which is called Who Rules The Social Web? This inforgraphic shows that the gender balance on social networking sites. Since the number of social netwoking sites have been increasing, it is getting easy to get alot of account of social netwoking sites. My part for the analysis is the gender balance on social networking sites called myspace, friendfeed and del.icio.us.
First, I’m going to explain the three social networking sites.
FriendFeed is a website that allows the user to aggregate many of the information from various websites they belong in a central location. Basically this site would allow people to access your FaceBook, Digg, Twitter, YouTube, MySpace, Flickr,etc… account feeds from a single location or account. The goal of FriendFeed according to their website is to make content on the Web more relevant and useful by using existing social networks as a tool for discovering interesting information. Users can be an individual, business or organization. Bloggers writing about FriendFeed have said that this service addresses the shortcomings of social media services which exclusively facilitate tracking of their own members’ social media activities on that particular social media service, whereas FriendFeed provides the facility to track these activities (such as posting on blogs, Twitter and Flickr ) across a broad range of different social networks.
Del.icio.us is a free service where thousands of people store their bookmarks, enabling people to see what’s trendy and popular. Bloggers can encourage readers to add their posts, allowing greater reach for a blogger’s content. When the favorites of thousands of users are collated, trends and enablespeople to to see what’s trendy, what’s popular and what’s emerging. Bloggers can add links to their posts enabling del.icio.us users to post that link to their list of bookmarks – this can promote your links as they are getting exposure in the del.icio.us ‘recently bookmarked’ list. Del.icio.us was one of the first major sites to use tagging, which allows users to tag their favorite bookmarks with keywords of their choice instead of having to select from a pre-defined list of categories.
As you can see from the infographic, women tend to use SNSs more than men and for different and more social purposes. Bookmarking maintain an equal balance among male and female users. I don’t know why this is happening; however, I assume that men tend to be more “transactional” while women tend to be more “relationship-driven.” Indeed, LinkedIn, with its emphasis on job-seeking, making introductions and gathering business intelligence seems to be the most “transactional” of the sites. The other sites tend to focus more on “friending,” sharing photos and profiles, publishing personal updates, playing casual games with each other — in other words, relationship-building activities. Therefore, women tend to use specific SNSs such as Facebook, Twitter and MySpace to keep in touch with other people.